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Advertising--Motion pictures

 Subject
Subject Source: Library of Congress Subject Headings

Found in 1 Collection or Record:

Cinema Promotional Materials

 Collection — Multiple Containers
Identifier: 01-MSS 76-18
Scope and Contents This collection contains cinema promotional materials in various formats, including press books, 33 1/3 and 45 records, cassette tapes of radio commercials and video tapes.

Each press book contains advertising material for the promotion of a particular film such as stories about the stars or production of the movie, actual layouts of various sizes, campaign plans, and related information. In size, the press books vary from a single page or sheet to a booklet of a dozen or more pages. Some contain various enclosures such as pictures and additional ad sheets.

The records consist of 33 1/3's and 45's which may contain several radio commercials of various lengths.
Dates: Created: 1957-1976; Other: Date acquired: 08/01/1976