Radio advertising -- United States
Subject
Subject Source: Library of Congress Subject Headings
Found in 1 Collection or Record:
Cinema Promotional Materials
Collection — Multiple Containers
Identifier: MSS 76-18
Scope and Contents
This collection contains cinema promotional materials in various formats, including press books, 33 1/3 and 45 records, cassette tapes of radio commercials and video tapes.
Each press book contains advertising material for the promotion of a particular film such as stories about the stars or production of the movie, actual layouts of various sizes, campaign plans, and related information. In size, the press books vary from a single page or sheet to a booklet of a dozen or more pages. Some contain various enclosures such as pictures and additional ad sheets.
The records consist of 33 1/3's and 45's which may contain several radio commercials of various lengths.
Dates:
Created: 1957-1976; Other: Date acquired: 08/01/1976
